USE WORDS WISELY
…they reflect who you are.
Press Release
Writing a Press Release that gets read, and more importantly, gets published needs careful thought. Don’t let your story get lost in translation en route to a press release.
Review
Writing reviews requires clear opinions supported by evidence. Be objective, provide context, and offer helpful insights for potential readers or consumers.
Web Editorial
Writing for the web involves concise, scannable content with visuals and hyperlinks. Print writing is more linear, in-depth, and text-focused.
Advertising Copy
Writing advertising copy requires clarity, persuasion, and a strong call to action. Keep it concise, engaging, and tailored for the audience.